Dollarama is a Canadian dollar store retail chain headquartered in Montreal. The company has been Canada's largest retailer of five-dollar and under items since 2009.(1) Dollarama has over 1500 stores and is active in all Canada; Ontario has the most stores.(2) A Lebanese immigrant named Salim Rassy, whose name became Rossy, founded Montreal's first all-dollar store in 1910. ( 3) (4). Like other large-scale modern dollar stores, Dollarama stores sourced most of their products from China beginning in the mid-1990s when they appeared on the retail landscape. Starting in the early 2000s, Dollarama began branding sourced products. Such brands include the store's line of stationery branded as Studio, (5) and plastic storage containers under the