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Essay On Understanding Rhetoric

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Understanding Rhetoric
We are constantly surrounded by varied and conflicting messages. How we process these messages and make choices between them depends heavily on the creator’s ability to persuade or convince us to see a particular point of view. The ability to get people to see things your way is a valuable communication skill that can be beneficial in many aspects of your life. In the knowledge-based economy of the 21st century, ideas have value, and successful people are those who can convince others that they and their ideas are the most valuable. Understanding this key communication skill can put you ahead of your competitors on the road of success.

Most people are able to drive a car without fully understanding what happens once …show more content…

Throughout the ages, many great communicators have used this formula to deliver some of the most influential speeches in history. The key components of Aristotle’s communication formula are ethos, logos, and pathos, or in more common language, credibility, logic, and emotion. Each factor appeals to the audience in different ways. A combination of the three factors forms the rhetorical triangle and serves as a base for the most convincing …show more content…

Does the speaker have any practical skills or wisdom in the topic area?
Does the speaker have any professional, academic, or authorial credentials in the topic?
In an ethos appeal, it is critical for the audience to trust the speaker. Therefore, the speaker should carefully choose his/her language, sources, tone, and dress to convey a strong sense of professionalism towards the topic. The speaker must show that he/she is experienced and knowledgeable in the topic, and the reader must feel that the speaker has demonstrated reliability and qualifications in the topic area.

Logos
The word “logic” comes from the Greek word “logos.” In a logos appeal, the writer/speaker presents facts, statistics, reasons, and/or data that cannot be easily dismissed as the basis for the argument. Through inductive and deductive reasoning, the author builds clear and logical evidence that shows rational connections between ideas. Consider the following questions when evaluating a logos

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