Answer1 Part A The café is running by two partners and it’s not a separate legal entity. Equal profit sharing among partners on the basis of their investment. Both partners are subjected to unlimited liability for any debts, the café incur during their normal course of business.
Unit 9, Lesson 9: Digital Business Cards and Brochures 54.12— Define data mining. 54.13— Identify basic tools and techniques of data mining. 54.14— Explain the use of data mining in Customer Relationship Management (CRM). 54.15—Identify ethical issues of data mining. Lesson Intro Reading 9.9: Activity 9.9: ____________________________________________________________________________ Unit 9, Lesson 10: Digital Business Cards and Brochures 55.01—Publicize e-commerce site through non-Internet means such as mail, press release, broadcast media, print media, and specialty advertising.
One professional item in my portfolio would be my marketing plan I did for Chick-fil-A. Throughout this plan I was needed to collect a historical background of the company. Collect consumer analysis by providing demographic, geographic, and psychographic profiles. I also did my research by providing a competitive analysis for Chick-fil-A. I also had the opportunity to interview one of the managers at the Chick-fil-A about how this divine franchise works and what their goals are for their customers. I learned all about strategies that goes into a company such as product, price, distribution, promotional, and financial strategies. I learned the promotional opportunities that Chick-fil-A provides their customers through the social media platform.
P1: Describe customers in four different contexts: A Market: A market is a place where demand and supply operate. Buyers and sellers interact to trade their good and services. (What is a market? , n.d.)
The primary target markets for Little Fork Cafe are towards working women and men ages 24 and above of all genders, nationality, race, and ethnicities. Little Fork Cafe will offer customized cakes and sweets, thus the prices will be more on the higher side; however, we will still offer sweets, drinks, and snacks at an affordable price. Therefore, the income level for the primary target audience would be medium ($50,000+). Geographically, the target market is those who live or works in the Lexington area that is anywhere within 10 miles from Sunset Blvd. Since Little Fork Cafe will offer fast services, those who does not like to wait long to get food would be the ideal targets.
What are its interesting features? • They make their products out of materials that are healthy for your body and the environment. • Most of their cups are leak-proof, which I like because I can put one in my purse. • Holds liquids at desired temperate for hours. • Straws make drinking water more tempting.
Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.
Coffee is undeniable the most popular choice of beverage, especially during the cold winter months. With billions coffee cups being consumed daily worldwide, the demand for affordable, functional and dependable coffee machine is high. Overseeing this great opportunity, thousands models of coffee machine were being manufactured by large brand, such as Krups, Keurig, De’Longhi, Kitchen Aid, Cuisinart, etc. Although they all shared a common function of making coffee, each model has different designs, some additional functions and are being sold at different price range. For this assignment regarding consumer behavior, we will be examining the reviews on Keurig K55 coffee machine from three different sources.
Diversification: Upstream integration with suppliers, Sephora exchanges data collected from their digital channels with their manufacturers for new products development. Role of Sephora digital channels in company’s marketing mix Product: Sephora has more than 250 brands with approximately 13,000 products which include skin care, makeup, bath, fragrance, beauty accessories, hair products as well as other beauty and body care products and each of these categories has various sub-categories (CNBC, 2017). The company's product offering is able to meet the diverse customers' needs. Even though most of the products sold by the company were manufactured by so many other brands, each of these brands have a different product concept which aligned
D) Marketing Plan (4Ps) Marketing Mix (4Ps) • Product – Divide product into three categories for different market o High-end function, design, and price – to target high-end group. The function will feature the highest potential such as child protection lock, built-in coffee and toaster maker, rotisserie, new technology
In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.
Task 2a Marketing Environment Marketing environment of a company which consists of macro environment and micro environment will affects the ability of marketing management of the company to build and retain the loyalty and relationships with their target customers. Macro environmental factors will form opportunities and pose threats to the company, as well as affecting the marketing decision of the company. Besides, micro environmental factors consists of actors which close to a company that can affects ability of the company to serve others. A company can do well when they are able to understand and adapt well in the environments.
6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
They sell the finest coffee from all over the world. It also has a book corner in the left hand side of the shop where we can buy books. They make very good coffee as well. This place is an ideal place for students and employees to release stress. As I made my way through the transparent glass door, a blanket of warm air hit me and the rich aroma of coffee which was delectable.
