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Little Fork Cafe Marketing Strategy

379 Words2 Pages
The primary target markets for Little Fork Cafe are towards working women and men ages 24 and above of all genders, nationality, race, and ethnicities. Little Fork Cafe will offer customized cakes and sweets, thus the prices will be more on the higher side; however, we will still offer sweets, drinks, and snacks at an affordable price. Therefore, the income level for the primary target audience would be medium ($50,000+). Geographically, the target market is those who live or works in the Lexington area that is anywhere within 10 miles from Sunset Blvd. Since Little Fork Cafe will offer fast services, those who does not like to wait long to get food would be the ideal targets. The service at this Cafe would be quick and on the go. For psychographics,
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