Marketing intelligence boils down to the pre-work research a firm conducts to identify a place in the market by creating a value proposition. Once the company identifies the value proposition, they can research to build a marketing mix (product, promotion, place, price). In the case of Estee Foods, the value position is quality treats and sweets with no sugar, allowing customers to satisfy their craving for good tasting sweets without having the guilt of consuming harmful amounts of sugar. Estee Foods research identified a product that a particular segment of customer needs and wants. Estee Food product promotions revolve around the health and benefits customers receive when they buy the Estee Brand product. By offering a premium selection