I. Intro
a. There are thousands of people who has lived without love, not one without water.
b. When quenching your thirst purchase an Ethos water to provide clean water to children around the world
c. Why choose to drink Ethos water?
d. How important is water?
e. The ad makes you feel good about purchasing their product because you are helping someone in need thus helping make a difference.
II. Body
A. Ethical Appeal
a. Actor Matt Damon has partnered up with Ethos water and H2O Africa to provide clean water to those who are in need of fresh clean water.
b. “Join me in my partnership with Ethos Water and H2O Africa and help make a difference in the world water crisis.”
c. There are people around the world who are unable to access clean water. With the purchase of every bottle an individual will be provided with clean water to drink.
B. Logical Appeal
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What will be the outcome for those who are incapable to access to clean water? There is no harm in supporting those who cannot support themselves.
b. Over one billion people around the world lack clean water. A donation of $0.05 is made for every bottle of Ethos sold toward the Ethos Water Fund goal of $10 million by 2010.
c. If you help us, we will help those who are less fortunate and unable to access the necessities that they require.
C. Emotional Appeal
a. Children are the future and when they are without the essential such as clean water it is our nurturing instinct to provide that need.
b. “Every time you buy a bottle of Ethos, money goes to help provide children with the access to clean water they need.”
c. Clean water is very significant for our nourishment especially for our youth. It is imperative to us to come together to find ways to solve this solution.
III. Conclusion:
a. How important is water?
b. We will donate money to toward the Ethos Water Fund and help children and others in need around the