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Etsy Business Analysis

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Introduction
Etsy.com

Etsy is a peer-to-peer (P2P) e-commerce website. It focuses on handcrafting vintage items and supplies. These items are cover a wide range which including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys. All vintage items have to be at least 20 years old. The site follows a tradition open craft fairs and giving sellers personal storefronts with the fees of listing per item is US$0.20.
In 2014, Etsy garnered a revenue of US$195.6 million, and registered a net loss of US$15.2 million. Etsy generates revenue primarily from three revenue streams. Its 'Marketplace' revenue includes a fee of 3.5% of sale value, which an Etsy seller pays for each completed transaction, and …show more content…

Launched in 2005, the site has enjoyed a fairly swift rise to prominence. This was due in no small part to the seller-friendly efforts of the site's creators. In fact, what initially garnered a great deal of attention for Etsy was the consistent addition of tools designed to aid in acquiring exposure for Etsy sellers. In 2007, these efforts aimed at functionality began to pay big dividends. Ever since, Etsy has been climbing the traffic ladder and increasing its transactional value to nearly $USD 1 billion per …show more content…

5) Etsy facilitates wholesale business
Etsy sellers aren’t limited to only selling to retail clients they are also encourage to make wholesale business where Etsy company had facilitates the wholesale business. The fees are one-time $100 and 3.5 percent of their sales will gain access to wholesale clients who are looking for unusual, hand-crafted items to put in their stores. But there is a set of criteria that each seller must meet in order to qualify.
Etsy Wholesale enable some independent retailers to discover unique products from vetted artists and designers. Retailers can select from an expansive pool of items and connect directly with sellers through viewing the seller’s web-based line sheets, and submit purchase orders.
Wholesale business help to increase sellers’ income which they can sell their products confidently with the passion of crafting and designing unique product and it attract new sellers to start their new business on

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