Home Depot Business Analysis

The Home Depot’s career website is a site where job seekers can explore, examine, and apply for job opportunities with the company. The company advertises jobs at the corporate level and at the innumerable retail locations throughout the country. At first glance, the website is user-friendly and easy to navigate. The website offers the prospective employee a brief synopsis of the corporate culture at The Home Depot, the benefits of working at the company, awards the company has won, and has a section on frequently asked questions. The application process is comprehensible and so is the detailed job description. The Home Depot also provides a calendar for employment events and job fairs, where potential employees can learn more about

For instance, if a job seeker wanted to know about any upcoming hiring events, they would simply click on the Hiring Events Tab, which then takes them to a calendar. From there, they can search the dates, click on any date, and from there they would have accessibility to view any upcoming events. Let us imagine that the job seeker lives in Jacksonville, Florida and the he or she is interested in knowing if there will be any upcoming events or job fairs occurring soon in Jacksonville or any location in the North Florida area, they would enter the month in the “Events” section, type a keyword in the “Search” tab, and in the “Near” section, they would type the area or the city they live in or near. Both routes of searching upcoming events I have discussed would enable the individual to find upcoming events with only two clicks. According to Kavanagh, Thite, & Johnson (2013), “Organizations should follow the ‘three-click rule’ for users to locate information of interest. For instance, users who wish to browse job opportunities should be able reach the desired Web page by the third hyperlink from the web page.” When a company’s website abides by the “three-click rule”, the aspirant typically tends to favor the company, as it leaves a lasting

The website organizes its content into categories such as “search jobs”, “culture”, “career areas”, “campus connect”, “events”, and “our brands”. In addition to this, there are tabs on the home page that reinforces this same information with interactive videos and photos. Broadly, the content-layout and design is coherent, as it combines precise categories with a pleasant layout. Bearing this in mind, the prospect is likely to explore the website even more. According to Cober, Brown, Keeping, & Levy (2014):
Companies should consider how the aesthetic features of their websites engage user interest and attention. These features encompass the overall stylistic or innovative aspects of a website, such as contrasting colors, pictures, animation, and playfulness, which keep the user engaged while he or she navigates through multiple Web pages.
The Home Depot makes great use of aesthetic features to attract the viewer’s attention to the friendly, family-oriented culture by the images displayed on the website. Also, the website utilizes videos and pictures where associates affectionately tell their unique stories about their