When it comes to the list of governmental agencies which the average American has a general understanding of their purpose, the CDC is among the top on that list. The central mission of promoting the health of Americans by means of prevention and also education on health topics along with the constant media coverage has lead to the CDC being seen as one of the foremost authorities on health matters. So it is no surprise that the CDC has taken to the task of educating the public on the issue of ADHD as seen with their hosted page on the issue. Ultimately the CDC uses ethos, pathos, and logos in order to accomplish their goal of educating the public on ADHD. Within their discussion on ADHD, the CDC mention various elements of the phenomena ranging …show more content…
With such information now in hand, the process of gaining a proper diagnosis is spoken of since it is not a universal process but rather is often quite involved. Of course, the diagnosis also will come with treatment which as discussed can range from behavioral therapy and medication to simply managing symptoms via a healthy lifestyle (Centers for Disease Control and Prevention, 2017b). When it comes to the appeals that make up the modes of persuasion, the CDC employs all three of them in order to fulfill their goal. The emotional appeal is created by the process of using real world examples of how ADHD can have an impact. The mentioning of the impact that ADHD can have on children also plays a role in emotional appeal since knowing that such effects have real world effect on actual children can be a powerful persuasion piece (Centers for Disease Control and Prevention, 2017b). This is made even more so since the occurrence of ADHD is quite common meaning that realistically the reader has a high chance of knowing someone with the disorder (Centers for Disease Control and Prevention, 2017a). Ethos is a constant point of the work since the fact that the CDC in itself has the power …show more content…
This mission can be seen constantly within the document since the CDC made many choices that lead to helping to achieve their goal. One area that this is seen is the language used throughout which notably lacks medical jargon and instead uses language that is familiar to the average reader (CDC, 2017b). Additionally, the CDC targets more of a general audience by addressing certain matters regarding ADHD that the general public may lack the knowledge on. An example of this is by going over the common misconceptions regarding the causes of ADHD, a discussion that may not be needed for those knowledgeable on the subject but extremely useful for those unfamiliar on the topic (CDC, 2017b). Another element that the CDC uses effectively in order to properly convey their message is their great usage of web design. The design choices within the website created a page that is clean of distracting images and instead chooses for a minimalist design that is quite attractive. These design choices not only help in terms of visual appeal but also they have a role in the process of ethos, pathos, and logos. For example, the professional looking design creates a great impression of authority that appeals to the senses of ethos (CDC, 2017b). Additionally, the way that the charts portray the data in a way that one can see also helps in