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The Controversy Of Amazon's Online Retail Website

130 Words1 Pages
According to Thomas Weber’s article, retail websites offer a wide selection of items that might be more accessible than a typical store could sell onto its shelves (Thomas). Although the wide selection of items on the retail website might be great for a typical customer, online retail websites can be quite confusing and cluttered. Amazon is very successful, popular, and satisfying. Unfortunately, most customers find Amazon’s website quite cluttered. The above picture is a direct screenshot of Amazon’s homepage. Some may argue that Amazon’s homepage is visually appealing, but this screenshot proves that too much advertisement of products can be confusing to a customer. Amazon tends to take the path of slow and small changes. Customers shopping
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Considering the rapid growth of Amazon’s product categories, showrooming warehouse becomes an even greater threat. Page speed is one of the focuses for Amazon success factor. Opportunities on the loading time for the Costco page can have a large impact in user experience and sales. Costco search bar will have a significant impact on the user to find their desired product the more likely that the user will purchase (Oxford, 2013).

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As I scroll down the homepage, I’m shown helpful charts and diagrams that inform me without creating the sense of urgency to buy immediately. This careful understanding of marketing helps make the user subconsciously attracted to the product. Additionally, because there are no prices listed on the homepage, the user is not immediately deterred and curious enough to proceed to a second page on the website. This surely helps to minimize their bounce rate for Search Engine Optimization

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Amazon’s faults Amazon is killing America’s economy and is destroying retail companies everywhere. A lot of America’s finance situation is in the hands of Amazon. The website is developing a monopoly over almost every retail company. This creates a real threat to America's jobs. In fact, over the span of a two month period, over 60,000 retail jobs were lost.

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The Handbag, a small designer fashion brick-and-mortar store located in Springfield, VA, has seen a reduction in business due to the increased competition of e-businesses such as HauteLook, Nordstrom Rack, and more. Currently, The Handbag only sells its items inside its brick-and-mortar store but lists items on its webpage with basic information and pictures to tout. With the limited staffing, The Handbag would be unable to monitor and self-adjust inventory between an online store and the retail side. In order to forward the company, this report has been built to analyze and find the best practical solutions. The top two solutions for the business would be mobile commerce and intelligent systems.

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Everywhere you look you are bombarded by advertisement. Whether you are enjoying a day of shopping or driving to work, advertisements surround you. It seems we never get a break from this publication, we see them so much that we have grown immune to their presence. So what to you do to grab the consumer’s attention who have seen just about everything: anything?

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Both Amazon.com and Mattel are two firms that began their startups in one industry and ventured out into other industries to be successful. Both firms used strategies to expand into numerous markets in efforts to make their firms successful. Amazon.com was started by Jeff Bezos in 1995 (Parnell, 2009). The initial startup was primarily for e-tailing books. After the first year, Amazon.com became one of the most successful web-based retailers and had revenues of approximately $16 million.

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However, in order to convince the viewers that Amazon Prime is a smart purchase, there needs to be more use of logos. An additional factor Amazon Prime does not utilize in the commercial is ethos. Ethos is not required for the success of selling a product, but contributes to convincing viewers. The endorsement of other people or products in a commercial provides consumers with opposing factors leading them to turn away from other competitors. As a final point, this advertisement is successful in catching a viewer’s attention, but is ineffective when it comes to convincing the audience to buy their

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This situation in turn created a service differentiation for the company compared to its other competitors. First, the Amazon.com website has an attractive and customer-friendly interface. Fast and reliable delivery which allow the customers to receive their order within the same day in specific area has also been an incredible feature of the company. A no-nonsense returns policy is being implemented, too. To assist the customers in choosing their order, purchase suggestions based on their previous purchases and webpage viewing are given.

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Amazon’s major guide has been its strategy for low cost and effective innovations gaining advantage over its competitors. Amazon’s established strategies can be deemed suitable and successful and thus making it dominating player in the market. This dominance may very well continue as Amazon explores new innovative products and

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Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).

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Due to this, the portal is known to have specific days where they give massive discounts to their buyers. Competitors The giant companies that want to disrupt Amazon Amazon isn’t under attack from just start-ups, though. There are big companies with deep

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More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

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This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun. Moreover, without an extra cautious, the online shopping will be a venue for other people or named as

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