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Mattel Vs Amazon Essay

363 Words2 Pages
Both Amazon.com and Mattel are two firms that began their startups in one industry and ventured out into other industries to be successful. Both firms used strategies to expand into numerous markets in efforts to make their firms successful. Amazon.com was started by Jeff Bezos in 1995 (Parnell, 2009). The initial startup was primarily for e-tailing books. After the first year, Amazon.com became one of the most successful web-based retailers and had revenues of approximately $16 million. Amazon.com went public in 1997 and sales increased over $100 million. In the years to follow,ventured out into markets other than selling books online. It ventured into music and video sales online, in addition to the sell of toys and electronics. Amazon.com
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