The Ansoff matrix above tell that the expansion of united plywood is planning to do market development and market penetration. Till now they have neither plans for product development nor for diversification. Market penetration By marketing their products further they can increase the awareness of their in peoples mind and having innovative advertisement of new products will also help them to strengthen their brand image. Furthermore advertising through digital media might be expensive but the magnitude of people seeing is also massive. This can help them to increase their market as more people will approach to them. But being a wholesaler they can’t advertise the products and if they do their competitors will be more benefited as without even investing a single rupee their sales will increase. Also promoting the product is done by the manufacturer and the cost for advertising in mass media is very high, so the big industrialist can afford this kind of advertising. Market development …show more content…
As a wholesaler United Plywood has offices and warehouses, so by opening a retail counter will help them in many ways, by opening a retail store they will start B2C business. So they will directly reach to consumer and cut the meditative dealer’s incentive which will further increase their profits. Also they can provide the consumers with additional services as they have well trained employees. The storage place for products could be kept in their pre-owned warehouses so the store can be optimally utilized in the displaying of the products. The government is planning to make individual area for the plywood market, so opening a retail counter there will benefit them lot. They will reach to their break-even faster by having a retail counter at a prime location because of high footfall in that area for their