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Korra Dancewear Executive Summary

644 Words3 Pages

Marketing Management Report

KORRA DANCEWEAR

Prepared by: Jonathan Lee
Student #250780242
December 3rd, 2014
Prepared for: Trina Ruthes
Section 550

Executive Summary
This marketing plan has been developed for Karolina Swietoniowska, the owner and designer of Korra Dancewear located in Mississauga, Ontario. Korra Dancewear is a business that showcases unique dance apparel online, designed and made by Karolina herself. Her clothing line aims to provide quality made dance wear that is comfortable and as well affordable to consumers through her website. This report has been made to create a beneficial marketing strategy that will increase traffic of her website, thus improve her monthly revenue by January of 2014. This marketing strategy covers,
1. What distribution method should be used
2. A product line extension
3. What promotional options should Karolina pursue in this competitive market

Marketing Challenge …show more content…

Karolina’s current distribution method is clearly not working, and she is confused on what promotional options she should pursue in the future. To assume, no budget has been set aside for advertising. From this, it is very difficult to achieve consumer awareness if we are not able to operate within little to no budget. Aside from this, Karolina has various unique products that are offered, and she takes pride in the high quality material she has made. It is just the matter of brand awareness, which the company has none of.
Operations
As of now, Korra is the only person running day-to-day operations. According to Karolina, there is only little attention for her dancewear collection. The consumer traffic is the main problem to her lack of sales, and brand recognition. If she decides to pursue her promotional ideas, with the help of experienced marketing management, there is a possibility to gain revenue.
Human

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