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Every Nook And Cranny: Ethical Analysis

563 Words3 Pages

Several of the text assigned had very interesting points and underlying themes mainly centered around the idea of marketing, advertising, and consumerism. However, the two readings that aim to deliver the same message is Every Nook and Cranny: The Dangerous Spread of Commercialized Culture co-authored by Gary Ruskin and Juliet Schor and Juli B. Kramer’s piece Ethical Analysis and Recommended in Response to the Dangers Associated With Youth Consumerism. In each text, the authors of both have several points that they serve as a focal point to their entire piece. The key concepts that carry throughout each text are that advertising is integrated into every imaginable part of society, these advertisements focus their target on the youth of society, …show more content…

In Every Nook and Cranny, Ruskin and Schor opted to take the historic and logical route and explained how corporations and companies have been able to legally suffocate the population with commercials and advertisement. “In 1976, the Court granted constitutional protection to commercial speech. Corporations have used this new right of speech to proliferate advertising into nearly every nook and cranny of life.” (pg.622 Every Nook and Cranny) In the Ethical Analysis, Kramer provided prominent examples of the excessive exploitation to prove that it was occurring. “ In their research of exploring the meanings of brand names to children, Achenreiner and John(2003) found that “by the time children reach 12 years of age, they use brand names as an important conceptual cue in consumer judgements.” (Pg. 292 Ethical Analysis) These quotes show that the eventually abuse of marketing to consumers came from exploitation of the law and the mental growth of a child. Being able to legally bombard the children with their brand at a young age effectively dooms the children to subconsciously approve their brand above all

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