Nonfiction authors: Before giving you a book deal, publishers want to know you have a “platform” — an audience who will be happy to buy and promote your book. Blogging is one of the best ways to build that platform, and so it’s no coincidence many popular bloggers also become bestselling authors. A blog is also helpful when you’re self-publishing. By leveraging your existing audience, you can drive your book up the Amazon bestseller list, giving you the chance to grab the attention of readers who would’ve never heard of you otherwise. Lifestyle entrepreneurs: If you enjoy writing, and you’re willing to be patient, you can use blogging to produce a passive income that gives you the lifestyle many people only dream of having. Top bloggers …show more content…
If not, here’s the idea:
Innovation is messy. Anytime you create something new — regardless of whether it’s an app or book or blog — there’s a huge chance of getting it wrong and having to start over.
The problem with blogging?
Most people don’t know there’s a huge chance of failure, so they spend months or even years creating a blog that has zero chance of succeeding. Eventually, they realize where they went wrong, and they start over, but again, they invest months or even years into creating a second (or third or fourth) blog that doesn’t work.
And here’s the part that’s tough to swallow:
This kind of failure is inevitable. Whenever you’re doing anything new, you will make mistakes and have to start over. It doesn’t matter if you are smart, rich, or successful at many other things. The first time you launch a blog, you will fail. It’s pretty much guaranteed to happen.
The good news is, you can dramatically speed up the process. Instead of wasting months or years chasing a bad idea, you can find out if it’s going to work in weeks or even days. In fact, the process I’m outlining here often destroys a bad idea within