Example Of Ethos Pathos Logos

Context, Purpose and Audience

Text one, a charity advertisement created by World Vision, displays the lengthy walk that young children take every day to collect dirty water. It has a worldwide context that is used to raise awareness for the deprived children living in third world countries and it is clearly identified in the short film that they are an organisation that have been shaped around supporting individuals that live with disadvantages and are exposed to horrific conditions on a daily basis. Text two is a leaflet published by the Salvation Army in relation to homeless people living on the streets in winter. The Australian context of this pamphlet is acknowledged through the website specified and the text saying, “Tonight, as many

Through exploring The Salvation Army pamphlet, it is clear that talking about underprivileged people across Australia creates the reader to feel a sense of grievance, and this use of pathos affects a person’s emotion. Most charities will use pathos as a frequent technique throughout their speech or text, causing a large impact on the audience’s reaction and that way individuals are more likely to donate. The approach that World Vision takes to uses pathos in their video is similar in contrast to The Salvation Army. They like to emphasise and take an approach of revealing the type of horrific conditions that people are experiencing around the world. World Vision focuses on the children so that it will create more of an impact on the way that the video is concealed. Concentrating on the children and their wellbeing generates more of an emotional response, especially on families with children, as they can start to imagine their children in the tragic circumstances. The text also has an impact, saying things like “Cheru has no choice. Like millions, she must walk 6 kilometres a day for dirty water.” The reason that both of the charity advertisements try and engage everyday people is because they have not had to experience these type of conditions before. In the Salvation Army the majority of the text is encompassed to impact the audience

An example that is driven between each of the charities is that they use comparable language features for the majority of their pieces. They get the audience’s attention through having included, direct address and personal pronouns regularly. These techniques attract the viewer and can cause guilt within the text, for instance both charities use “you” constantly, which generates the audience to feel that they are the ones who need to make a difference. It is evidently shown in The Salvation pamphlet, for example “Please help end homelessness this winter, send your donation now.” World Vision also do, for instance “When you walk or run World Vision’s Global 6k for water, every step you take is one she doesn’t have to.” Both of the texts focus on the way that they address readers, creating their advertisements to seem more confronting. Through analysing World Vision and The Salvation Army it seems that The Salvation Army has used more language techniques, which could appear as it is a written piece not a short