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Examples Of Gender Objectification

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Analysis
Nivea’s Advertisement – Gender Objectification
Gender is the differences between males and females culturally and socially. The difference was found in the meanings, beliefs, and practices associated with ‘femininity’ and ‘masculinity’. Objectification is a process. This process is an individual treat some people as an object instead of human being. In our culture, mostly women have treated ad their object from the past till now. For example, in the past, women are not allowed to work and study, they are only an object to help to do cleaning and give birth. Even nowadays some rural area still used women as an item of trading. In today’s world, most of the culture support patriarchy system. Patriarchy system is a hierarchy system political, cultural and economic structure are controlled by men. While the opposite is a matriarchy, a hierarchy system that women rules the world. From this two concept, our culture had automatically set what men and women should do. These have led to gender inequality, stereotyping and so on issues. …show more content…

Women were treated as an object of male sexual desire rather than the whole person. Women objectification showed through media, such as advertising, magazine, poster and so on. Women were judged by men through media or publicity such as beauty contest. Moreover, women were placed in the plastic surgery reality show and judge whether she need plastic surgery or not.

We choose Nivea’s advertisement as our advertisement to talk about women objectification. The reason we choose this advertisement was due to the advertiser had brought out the issue of objectification. In the advertisement, there is a lot of scene showing woman body part, such as half naked when she bathes, her boobs and so on. The way that showing woman body part linked to sex. A woman in the advertisement was treat as a sex object to seduce the

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I watched Good Luck Charlie for my bias assignment. It is a Disney series about a family that likes to have fun but also has everyday problems. This episode was about the mother going back to work after having her fourth child and she needed help from her family to keep an eye on the baby. The second child is a girl name Teddy and she was pretty much put in charge over her dad while her older brother got to go out with his friends she also wanted to go on a date that night but her dad made the boy come to the house for the first date. The third son named Gabe felt that his family forgot about him ever since the new baby came, his older brother and sister insured him they all still love him.

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Patriarchy is a system of society or government in which men hold the power and women are largely excluded from it. This influenced the life of almost all ancient civilizations because it was apart of the main infrastructure. For example, in the Gupta Empire, many Indian families had patriarchal influence, headed by the oldest male member. All family members worked together to condition their crops. Since drought was colloquial, they had to work closer together.

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Dehumanization is the process through which someone asserts control and power, treating the person as an inanimate object with no dimension or surface; becoming an object means being acted upon rather than being the active subject. It is easier to be violent to someone who one already feels power over. Dehumanizing women and men is similar to pornography, where either violence or status (men over women) promotes “power over other” (Kilbourne 420). According to Jean Kilbourne in her essay, “‘Two Ways a Women Can Get Hurt’:Advertising and Violence”, advertisement is portraying women’s body as objects that both lead to dehumanization, violence, and mistreatment toward women. Considering the opposing characterization between males and females, femininity refers to submissiveness and vulnerability that is often depicted in advertisement.

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For example look at Mesopotamia, once farming started their women were bound to house chores because the men were tending the fields. With the men taking over the essential jobs making them the reason why they survive a patriarchy developed where the man rules the house and men can hold high up political offices and women can’t, making men the center of attention because they are ruling and supporting the lives of the women and children. Like in China under the Shang Dynasty male children were preferred and women were hardly seen outside of their home unless they were peasants. Social classes or ones rank in society popped up too

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This form of objectification is often used as a means to appeal to men's sexual desires in order to promote and attract consumers, because marketers still latch onto the old “sex sells”, or so it would seem (Rowland, 2016). Music videos, magazines, fashion commercials, are all channels through which women are exploited and put out to be headless objects isolated for their bodies solely for sexual pleasure and viewing purposes. Rowland explains that although this charade may allure and trap most men, this is not the case for women. Emma Rooney cites in The Effects of Sexual Objectification on Women's Mental Health, “the sexual objectification of women is a driving and perpetuating component of gender oppression, systemic sexism, sexual harassment, and violence against women”. Jessica Vanlenti writes in ‘Worldwide sexism…Women’, that researchers from The University of Missouri-Kanas and Georgia State found these forms of objectification to be linked to women’s psychological distress, and are leading causes of suicide among young adolescent women.

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