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Exclusive NASA Toy Rights

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-Exclusive NASA toy rights, Using 3D technology for production and going green with shipping and other areas. Being the exclusive toy company to manufacture and sell NASA toys is a special niche for the business. Galaxy Toys are the first to know what NASA has planned, designs and prototypes for real-life rovers, rockets, shuttles and other space-oriented machines. This exclusive insight gives the company an advantage to release product lines for upcoming adventures and space exploration. We also have the insight to use the available technology to match the toy product to the real machine. With the use of 3D printers and technology, this will help the firm lower production costs and could increase our production timelines, without a significant …show more content…

Limitations in technology-based toys, the niche specific toy lines and production times are three of our main weaknesses. The toys we currently produce have simple, basic technology built in, but with the ever growing demand for more computer and interactive based toys leads to a concern. Because of Galaxy’s specialized, but limited niche of space related toy product lines, the small window of two-year long-term planning can be difficult. The NASA space program has slowed down tremendously since the shuttle program was canceled. Product lines for this type of toy have went from cutting edge to classic, with not much demand for new technology and interactive play built in. Even with the new Mars projects being launched, these can still be classified under NASA toys, and private firms with rockets and satellites are very few. To even bring out a new product line, our production times are crucial, giving the desire for space toys a less than two-year demand. Elon Musk is launching his new rockets, which helps our non-NASA based toy lines, but without other private firms giving new products to emulate, Galaxy is very limited on lines, and …show more content…

Galaxy Toys must use all available resources to decide what new products to introduce to the market, what technology is available for production and our toy interaction, and research the market demand for space related toys. Within the SWOT analysis, we determined our strengths and weaknesses. Strengths include the demand for specialized toys, dedication to keeping toys safe and playable, while working on weaknesses of production costs, technology limitations and time frames. Opportunities include newer technology being built into the toys, the market demand and the Mars exploration projects being developed give the business an edge in the space exploration toy industry. Along with our previous commitments, and possibilities, I, therefore, recommend the long-term plan of producing 1 million Payload Nine toys for Christmas 2017 and 1 million MMETJE1 toys for Christmas

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