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Should Carolina Pad's Financally Support Mummy Bloggers?

579 Words3 Pages

In this case the dilemma for April is whether or should she financally support mummy bloggers while attending a conference. Bloggers were a new type of promotional tool for he company, her company had already increased its expousre in the market at a very low cost. Carolina Pad has provided sample of the product to some select bloggers at lower rate or free hoping they would provide feedback about the product in their blogs.
April was hoping that reviews written about the product will have a positive and potential effect on the market. She believed that the trend of paying bloggers to write positively about a company's product cathcing on the in the market, however this practice could become highly unethical if the bolggers do not mention in their blogs that they were provided the product free are at a lower cost.
Carolina Pad must …show more content…

The company can invest in creatively designing and marketing its products. School kids are attractive to products that have thei foavrite movie stars and cartoon characters.
Saleperson can can dress up like cartoon characters for promoting the products, this strategy has been very succesful for the toy industry and the company should try to adopt it.
If the company adopt the direct marketing strategy then the employees of the company will be the most effected. the reason being they will be directly involved in the marketing of the product.
The schools which are the target customers of the company would also be affected. This strategy would enable them to experience the products themselves before purchasing them.
The following 4 methods of ethical reasoning are suggested for Caroline Pad.
Utiliarianism: the company should go forth with the promotion as the cost does not exceed the benefits it will received.
Justice: justice would be hampered as people will receiving the samples are enjoyingextra benefits which other will not

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