Ryleigh Richett Professor Reiman Marketing November 25, 2014 Executive Summary Shakers was founded in 2013, it promotes a healthy lifestyle for everyone wanting to be involved. Shakers is a nutritional smoothie kart that is getting placed inside Silverado high school to help support a more healthy alternative for students and faculty before school, during lunch, after school, and during after school events. Also with having the Shakers kart available at the after school events it will let guests enjoy the healthy treat. Silverado High School is a great school that has great school character and their students and faculty represents this school very well. The Shakers karts mission is to mold these students and faculty members lives into healthy …show more content…
In addition, with the guests that come to the after school events. All ages are our target. Shakers offers four different tasting smoothies that will have the same estimated nutritional value. The advantage with the four different flavors is that it appeals differently with each customer. Each customer can have their own flavor choice based on their taste preference. Anyone can have a smoothie and love it. It’s all natural so kids of guests can even enjoy the yummy drink. Even the fit people can enjoy Shakers smoothies because they are filled with nutrience and there’s no artificial …show more content…
Provide free samples (served in Dixie cups) to future students and parents and hand out flyers to those who didn’t receive them in the mail. March 4, 2015 - First day of operation. Have a CEO of Juice Kart on standby for the grand opening. Hours will be from 7:25 a.m. to 3:00 p.m. daily and for sporting events, 30 minutes before, during, and 30 minutes after. July 1, 2015 - Analyze Juice Kart’s profits/losses and determine whether or not it will be profitable to continue business. Present the results to Bedford’s superintendent. Budget Juice Kart’s budget will fluctuate month-to-month based off profits and expenses. Profits will go up and down each month and so will fruit prices. We will do everything possible to maximize profits and provide an exceptional business. Bedford High school will get 30% profit based off total monthly profit. Product Pricing Each product will have all expenses covered through the selling price, including your school’s 30% of the profit. Each smoothie will take roughly 60 cents to make based off of fruit prices. However, there is more than just the fruit expense to worry about. Other expenses: • Hourly wages • Electricity • Delivery expense • Bedford High School’s 30% of