Extension Of The Bauer-Greyser Inventory

Evaluation of Sources

Article 1: Measuring Consumer Beliefs about Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory.

In the article “Measuring Consumer Beliefs about Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory” written by Mittal, and Lassar (2015), explain that the amount of public opinion on advertising is important to the advertising industry. The author expands on the American Association of Advertising Agencies (AAAA) and shows there are two studies, which were below the direction of Professors Raymond Bauer and Stephen Greyser. Moreover, these studies explore 7- items under two section: economic, which includes four items, and social, which includes the other three items. Furthermore,

Moreover, this article also has abstract, introduction paragraph, body paragraph, conclusion and alphabetical reference list contains more than three references. All the references are in the APA format; the article has a large of reference list to support the many facts, which it means data that the information is accurate. The contents of this article were given some specific points to my topic. However, it is not accurate enough because in this article, the authors use a little amount of word “we” and the word like that is informal and inaccurate. Therefore, considering the factors above, this article is reliable, credible but a little bit inaccurate and biased. Finally, the purpose of this paper is only to provide information about measuring consumer beliefs about advertising, not trying to convince a

In the article “Marketing to Children: Be Aware of COPPA.” written by Pry, Carl G. (2011), the author chosen the children in U.S as a target people. The author said that the marketer should be conscious there is a specific law when marketing online to children; it is calling Children's Online Privacy Protection Act, or COPPA. The first point, there are some banks offer special website pages for consumers under the age of 13. This shows one of the children’s parents responsibilities is protect their children by having knowledge about (COPPA), which is a rule select for children in online marketing.

In the second part, this article shows that the laws also considered as one of the responsibilities of online service who should work to protect children marketing privacy and safety. On the other hand, the author is mentioned to some requirements for compliance. For example, the link must be posted easily to seen as well as it has to be easy understand. These examples show that following the rule is demanded of the online