A sporting example of extrinsic motivation is Wayne Rooney; Wayne is one of the planets best known footballers and with this status comes a lot of money and fame. Wayne is sponsored by many internationally recognized brands such as Nike, Lucozade, Coca-Cola Zero and Power Ade. He also plays for the most prestigious club in the football world Manchester United which brings him a lot of media coverage and fame around the world. Recently Wayne was caught in a debate with Manchester United over his weekly wages which saw a massive increase to his previous wage which shows that he is motivated by the money which is extrinsic motivation.
The major extrinsically motivated motive is fame, being in the eye of millions of people will leave great fame
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Extrinsic motivation is more of a short term form of motivation and used for getting started because as mentioned above, rewards will eventually lose their worth.
Concept of Motivation The term “motivation” is derived from the word ‘motive’. The word motive as a noun means an objective, as a verb it means moving into action. Therefore, motives are forces which compel people to act in a way, so as to ensure the fulfillment of a particular human need at a time. Behind every human action there is a motive. Therefore, management must provide motives to people to make them work for the organization. Motivation may be defined as a planned managerial process, which stimulates people to work to their optimal talent, by providing them with motives, which are based on their unattained goals. ‘Motivation means a process of stimulating people to action to accomplish desired goods.” – William G.
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Motivation is a personal and internal feeling- Motivation is psychological phenomenon which generates within an individual.
2. Motivation is need based-If there are no needs of an individual, the process of motivation fails. It is a behavioral concept that directs human behavior towards certain goals.
3. Motivation is a continuous process-Because human wants are unlimited, therefore motivation is an ongoing process.
4. Motivation may be positive or negative-A positive motivation promotes incentives to people while a negative motivation threatens the enforcement of disincentives.
5. Motivation is Planned Process-People differ in their approach, to respond to the process of motivation; as no two individuals could be motivated in an exactly similar manner. Accordingly, motivation is a psychological concept and a complex process. A motivated person can go to any distance to achieve his goals. Motivation becomes more effective when you have a vision, a clear mental image of what you want to achieve, and also a strong desire to manifest it. In such a situation, motivation awakens inner strength and power, and pushes you forward, toward making you vision a