The convergence concept provides an important framework for developing a model of Facebook. Based on this concept, the Facebook model will have three main components, which are not limited to communication technologies, regulatory frameworks and management. Precisely, the efficiency of the communication technologies model is that it is strongly dependent on technological inputs. Precisely, taking into considerations that Facebook Company is based on internet; it is evident that the company must embrace and integrate different kinds of technological innovations. In addition, the e-commerce sector must embrace the aspect of regulatory aspects. Precisely, in the e-commerce sector, there are numerous and varying forms of regulations, some of which range from government to industrial regulations. in most cases, these regulations have both direct and indirect implications to the performance of a company (Sutherland, 2012). Lastly, the management model for Facebook Company have direct implications as far the financial performance of the company is concerned. Consecutively, the management has the role of designing effective …show more content…
For example, the Facebook Company has a global reach. Precisely, individuals who have Facebook accounts are distributed all over the world. In addition, Facebook is an internet company, and considering that internet is in almost every corner of the world, the company has a great potential of reaching every individual in the world. Precisely, the use of Facebook is equivalent to daily consumption of a product, and this means that the satisfaction cannot be fully met (it will be used now and then). Moreover, with such a high number of users, the company has a capacity of offering a lucrative platform for advertisements. Precisely, a higher proportion of the Facebook company`s revenues comes from various advertisements that it makes (Griffin,