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Christopher Mims 'Article' Hats Off To Internet Advertising

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A Necessary Evil The average internet user has at least one social media account; and every one has seen an advertisement while on the internet. Now what if those annoying ads were in an indirect way responsible for “smart” devices. Those little annoying ads that the people wish with would just go away: they are actually learning from every action that people do on the internet. They are constantly collecting data from the average things that you do every day to try and get people to click on them. The internet that people use to watch their videos; do shopping; and research on: is supported by ads, but normal ads are not worth that much actually. To quote Tufekci, Zeynep’s What ‘free’ really costs, Facebook makes about 20 cents per user …show more content…

In Christopher Mims Article “Hats Off to Web Advertising.” He quotes Mr Rajaram “Advertising was the first commercial domain to which machine learning was used at scale” (1). Advertisements collect vast amounts of data from daily internet users. Most of this data is used for “personalized internet experience” meaning that once the data is collected they company owning the ad will give a user an I.D. an place everything they collect through a mathematics equation that will “personalize” the results for the user. This from of optimization for the user is one of the most common way of using this data “One of the most direct applications of techniques incubated in ad tech is a company called SigOpt, the goal of which is to "optimize the whole world," says founder Scott Clark.” to quote Christopher in his article …show more content…

Behind all the magic is a piece of software nicknamed the cookie. Max Lewontin informs that “cookies are often collected in the background,” in his article Should People Be Able to Demand That Websites 'Do Not Track' Them? (1). The fact that cookies are exchanged in the background of a persons browsing experience means there is no moment where what someone clicks on is not being saved to that website. The cookie allows websites to track where one person has been and what his/ her tendencies are on that website. People could think of cookies as a digital footprint. Within some browsers there is a do not track switch. In one paragraph of Max Lewontin’s “Should People Be Able to Demand That Websites 'Do Not Track' Them?” He says that only a small handful of websites have pledged to not tracking a user with this toggle turned. (1) This is suggesting that the toggle is a mere polite please asking the website not to track them. Since the cookies are exchanged in the background the website twitter won’t track people but this pledge does not stop third party advertisement for tracking. The reason this button does not work is because the amount of code that would go in to this has been to complicated to create so far. Now recall that an ad is worth very little to the company until it’s collected data. Mentioned in Zeynep Tufekci’s What ‘free’ Really

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In a recently published article titled “The Daily You : How The New Advertising Industry Is Defining Your Identity And Your Worth,” by Joseph Turow, states that well-known media corporations such as Facebook and Google have been “data mining.” Simply to speak, data mining is the collection of internet data that is sold off and used as research for marketing companies to further develop ideas to engage potential targets. Notably, Turow states that the twenty-first century exhibits one of the most stealthy methods of social profiling. Turow further illustrates his stance on how the intrusion of privacy can lead to several negative factors in which he later goes in depth about. Though he structures the body of the essay around

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By looking deeper into the advertising companies, Turow says that a “different picture emerges” (228). Every one of the millions of people who use the internet every day are being targeted by companies; the reader and even Turow included. Turow even references the long term effects that these profilings could have on “our children and grandchildren,” which gives the reader a personal way to connect to the article

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We also ensure the transparency for our visitors. You can block all the cookies, associated with us and our service. Even you can block the cookies those are set by us. Thus, it is important to understand that you may not get proper and complete notifications of our services, if all your cookies are not enabled.

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Why, after a week of searching for Microsoft Surface Pros, you’ll still be receiving flashy advertisements all over the screen, clouding your vision from the real content. Carr states, “The faster we surf across the Web—the more links we click and pages we view—the more opportunities Google and other companies gain to collect information about us and to feed us advertisements,” which proves that our information is distributed all the time, giving away our identity

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For example on sites such as New look customers have to be registered with the online shop, this means that the business knows their personal details such as name, address and contact details this is so that the company know where to send their products, this is beneficial for the customers as when returning they only need to sign in with the site using a user name and password to gain access then the address etc are automatically found on the system so that it saves the customer time and can be done quickly, and securely paid for. The benefit of a speedy transaction for the customer is that they don’t have to waste a lot of time going through the process, this is because the whole point of using the internet for marketing is to make it easier and quicker for the customer, and it would defeat the object if it wasn’t and would make it easier for the customer to purchase the products in

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The documentary “Do Not Track” was new and interactive for me to learn about the facts, and issues of digital privacies. I figured out the minor thing that there was an irony, the documentary aware about privacy and data tracking, but they use our data to create research data of their questionnaires responses, people`s behaviour and After watching 7 episodes from “Do Not Track” documentary, I recognized that due to the appearance of the digital revolution and social media, the production of data increased rapidly among the people. Since the usage of the computation and mobile devices became familiarization for them, the number of leaving their data footprints has been increasing drastically. Nowadays, we have billions of information and knowledge

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