Facebook Mod Experiment

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There are many experiments that involve human use or misuse in order to research and expand on our knowledge of an idea that is trying to be confirmed. One of the more recent experiments of the use of humans is the “Facebook Mood Experiment,” that was conducted over a one week period in 2012. Facebook, a popular social media, changed the content in the News Feeds of approximately 690,000 users, to expose them to emotional expressions. Any individual who viewed Facebook in English were qualified for one of the candidates to be used in the experiment. There were some people that were shown a higher number of positive posts along with the others being shown more negative posts to see how it will affect them emotionally. This was tested to see if when exposed to these emotions of either positive or negative posts, if it will impact their own acts of posting comments. …show more content…

One in which exposure to positive emotional content in their News Feed was reduced, and the opposite with the other of rather negative emotional content being reduced. All of the content was accessible by viewing a friend’s content directly by going to their “wall,” rather than scrolling through the News Feed. Furthermore, the experiment did not alter any direct messages that were sent from one individual to another. Therefore, there were no alterations in the posts that were made but just the fact that some were given more positives and others more negatives. It was determined through the Linguistic Inquiry and Word Count software to see it these posts would be considered to be positive or negative. This was censored by containing at least one positive or negative word defined by the software. This word counting system has been used in prior research on emotional expression. Regardless of the experiment, even on other days, Facebook would choose about 300 out of the 1500 posts to be seen on your