Fearless Rhetorical Analysis

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Standing Together Domestic violence against women has been a problem for many years, and it is still an issue in today’s society. Women all over the world fight against violence, oppression, and discrimination. Therefore, it has been necessary to develop campaigns to raise awareness towards the ongoing problem. One of the campaigns that have been trying to raise awareness is the campaign “Fearless”, by the organization ActionAid, which is conveyed through a picture. The picture and its text emphasize that women are able to end violence if they stand together, which is seen through figures, linguistic tools, and structural elements. The main figure in the picture emphasizes important characteristics which women need to possess in order to end violence. The photograph features a black woman in a colorful dress standing in front of a blue house with her arms akimbo. She is the main figure in the photograph, and through her pose, she is able to express …show more content…

The colors help guide the audience to the main parts of the picture since they are bold and conspicuous. The pun with “fearless” is especially emphasized through the use of color. The first part of the word is in black, and the last part is in red. When women stand together they will be able to have less fear. Since the important part of the word is “less” it is this part that is highlighted in a bright red color. The organization wants fear to disappear, and therefore the color of the word “fear” is more faded and black. The red color is also in the same tone as the woman’s dress, and therefore this also refers to that women need to stay strong and stand together to end violence. Additionally, the red color refers to the organization since they have put their name and motto in a red speech bubble. This shows that one of their main wants is that the word fear should fade, like in the picture, and instead women should become