Southern Poverty Law Center Ethos Pathos Logos

In 2 very different images created by the Southern Poverty Law Center, or the SPLC, the organization employs Pathos, Logos, and Ethos in an attempt to persuade the audience that their organization is one fighting for good, and that American government is flawed. Meaning that it isn’t conducive to an environment for equality encourages hatred, not adequately supporting civil rights, and teaching intolerance between races, and ethnicities. In these images, Ethos has a great impact on the impression the audience will form toward SPLC, as well as the mission, and goals of the organization. To start of, the Image 1 severely lacks credibility. Even with the knowledge of the organization. Image 1 is so poorly crafted, without any supplemental

The first image uses colors like red to make the viewer feel anger towards the government, while also Included the “don’t tread on me” symbol from the American Revolution to invoke a sense of unity, and send a positive message. While image 2 attempts to connect on a more personal level with the audience by using younger kids, in order to inspire you to think about your kids, or kids you may know. Wanting them to fight hatred, and tolerate others. It also employs the idea that, our kids are our future, and hatred, and intolerance is learned over time, and tin order to fix it, we need to educate our kids while they are still

In fact, They seem to contradict each other. In this particular case, the main focus in image 1 is not only unprofessional, and unclear. From what can be seen, the message appears to be rebellion, and criticism. Using red as a representation of rebellion or anger, along with a raised fist, and explosions. As opposed to Image 2 is purposed to show acceptance, and peacefulness, as a group of kids with different backgrounds just hanging out. It is important to point out though that even if Image 2 is about what the SPLC supports. What is Image 1 for? Is it supposed show information anywhere on the website. Given that Image 1 is not pair with any text that could help explain what the organization is whatever topic they wanted to cover. Whereas Image 2 is to set an example of what they are supporting and on some level how, which is significantly more descriptive, because since the viewer would have little to if any prior knowledge on SPLC, the picture helps convey the message the organization wants. So the viewer can gain a better idea of what SPLC is doing. For this organization specifically, the images are not only impactful, but more important, than almost anything else, because these images are the first impression the SPLC can make on the