Many business organizations use social platforms with an aim of promoting their products and services online. This is because online platforms have the ability to reach a wide audience than other mediums. However, businesses that make decisions to go with or to integrate social networking in their marketing strategy have to deal with a number of problems that can result to negative impact to the organization if they are not addressed appropriately. Bad reviews from the customers are major concerns for companies that have integrated social networking. The bad or negative reviews by the customers of the company that use the social network could negatively impact the company and reduce its competitive advantage in the market environment. This …show more content…
It is important to note that social networking is very interactive and in any case a company or a business fails to properly respond to a problem is likely to negatively impact the company severely. Organizations will always be faced with controversial issues, especially non-profits organizations and this will require careful response. It is important to note that whether an organization deals with a controversial issue or not, it is more likely that the organization will experience negative comments from the vocal detractors. When dealing or responding to social networking problem such as negative comments, it is important to first understand or determine the motivation behind the negative comments. The motivation behind the negative comments may be due to their conflict perception about how the company is operated or about the goals and objectives of the company. People may be passionate about an issue and this may drive them to negatively comment about the company in order to get attention from the company or the …show more content…
This means that social media are forms of electronic communication such as websites and other social networking and blogging that allow users to create online communities that are aimed to share information, ideas, personal messages, and other contents such as pictures, videos, and their personal information. Social media tend to support content sharing among network users. On the other hand, social media information system (SMIS) can be referred as a user communities, social media sponsors, and social media providers. It is important to note that social media cannot exist without SMIS User communities are a group of people who are related by a common interest in order to communicate and share ideas. SMIS play critical roles in social media and this are user communities, social media sponsors, and social media providers. In this case, it is important to understand what user communities mean and how they play part in the existence of SMIS and social media use. Social media sponsors are companies that choose to support a presence on one or more social media