Companies today are striving to be environmentally conscious, while facing many challenges and also benefits. However, in order to be successful at this endeavor, the companies are trying to find a balance between operating in an environment friendly or green field and generate a profit at the same time.
Challenges of being Environmentally Conscious Companies
One of the ways to bring about this balance is by sustainable development. “For human society to survive over time it must operate sustainably, in a way that does not destroy or deplete these natural resources for future generations.” (Lawrence, A. & Weber, J. 2014). In order to accomplish this goal, the companies, government, civil society and individuals must work in collaboration.
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“I do believe that the costs of environmental compliance are unnecessarily high. They are the result of a regulatory system that has become inefficient and ineffective.” (Clark et al., 1994). This is a valid point, however, companies complying with the environment should not always be looking at gaining financial return. Another challenge a company faces is how to convert to an environmentally friendly business; for a small business perspective, the cost outweighs the benefits. A company may decide to become environmentally friendly, but how do they guarantee their suppliers will comply with their decision and only provide products in agreement with their vision and commitment? To capitalize on the benefits of becoming a green company, we must first eliminate the waste …show more content…
Nike has embraced sustainable innovation as a powerful engine for growth and a catalyst for change—not only for its own business, but across industries. Nike has seen an 18 percent decrease in carbon emissions per unit since 2011 and is setting aggressive targets to achieve a 25 percent decrease in carbon emissions per unit in key operations by 2020.