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Final Essay

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Since 2009, Tesla has sold the third most electric vehicles in Japan. With a market industry share of 12% global sales, annual sales of EVs in Japan falls just behind Europe, the United States, and China. Between July and April of 2016, electric vehicle sales in Japan were 150,142 units, representing 10% of global sales for the same period. Japan’s government now promotes a new form of energy called hydrogen fuel cell vehicles, which could be detrimental to the country’s global market share of electric vehicles (Cobb). Toyota’s Vice Chairman, Takeshi Uchiyamada comments that, “The current capabilities of electric vehicles do not meet society’s needs, whether it may be the distance the cars can run, or the costs, or how it takes a long time to charge” (Kubota). Japan’s current goal is to have hydrogen fuel cells in 5.3 million Japanese households (10%) by the year 2030. The growth rate for Japanese plug-in electric vehicles slowed down in 2014 and 2015, resulting in the loss of annual sales in the country (Kane). Economically, …show more content…

The timing could not be better for Japan and Tesla to partner up and fix these economical deficits. “With executives of Japan’s biggest companies predicting deteriorating growth and more deflation this year, Abe can evoke the partnership to get his economic program back on track,” according to JapanTimes, economically, as well as politically. Abe Can use this partnership to combat predicted future deteriorating growth and deflation. Demand for these types of battery packs in Japan is expected to soar as batteries replace the current demand for fossil fuels in all forms of transportation and as far buildings

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With fewer operating parts in electric vehicles than in their fossil-fueled counterparts, GM stands to increase its profitability even while making the electric vehicle lower in sale price. To complement the increase in electric vehicles, GM will invest $750 million in charging stations in the United States and Canada, and infrastructure improvements to support these stations. Conclusion GM is positioning itself to be a leader in sustainability, diversity and ethics not just in its industry, but as a global example to hold up to the rest of the world. With a commitment of

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The first ever Hybrid car was created in 1900 known as the Lohner-Porsche, a car named after its designer German Ferdinand Porsche (Woodford). It wasn’t until 1997 that the first ever model was officially commercially invented and launched in Japan becoming a best-seller. From there engineers began producing models powered by gasoline and batteries, using less gasoline, all the while raising the fuel economy (Nakaya). Though the car does let out less emission, this factor raises prices by about twenty to thirty percent higher than gasoline cars and lowered performance rates. In more recent times, the year 2013 brought about the car company Toyota’s decision to sell more than five million hybrids all over the world, the US selling two million itself.

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Annotated Bibliography O. V. Vliet, A. S. Brouwer, T. Kuramochi, M. V. D. Broek, and A. Faaij, “Energy use, cost and CO2 emissions of electric cars,” Journal of Power Sources, vol. 196, no. 4, pp. 2298–2310, 2011. This source outlines the energy usage, cost and Co2 emissions that come with owning an electric car. While most of the transportation is powered by fuel derived from oil, the consumption of petrol and diesel is a growing problem due to oil costs, Greenhouse gas (GHG) and air pollutant emissions (ex. NOx, PM10).

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The collective passion of the entire Toyota Motors Corporation to create leaps in the protection of the global environment showed in the marketing of the Prius to the public. By partnering with organizations that were already educating the public on environmental awareness and targeting people who were engaged in the green movement, Toyota educated the public on the world’s countless environmental issues and introduced their vehicle as a perfect solution. What Car Wars, through the examples of Wally Rippel and the Toyota Prius, and even I have shown is that impressing forward-thinking values on the public goes a long way. Creating environmental awareness, improving technology, and communicating those improvements to the public are essential to catalyzing individual personal adoption of electric

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