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Financial Analysis Paper

1493 Words6 Pages

This report will analyze two closely competitive automobile companies 10k reports. The two companies that will be used this report is the Ford Motor Company and General Motors Company. This report will mainly focus on analyzing both company’s financial statements, key company discussions, strategies, and strengthens and weakness. Using this information, a compare analysis will be conducted to see similarities and differences between each company. The Ford Motor Company is a global automobile company that manufactures, designs, and finances a vase majority of Ford SUVs, heavy duty trucks, sedans, and electrified vehicles. Ford also sells luxury cars under the Lincoln Co. brand, produce commercial vehicles, and provide financing services …show more content…

A majority source of revenue stems from their automotive sector with a revenue intake of 140,566,000 million, while the financial services sector only bought in 8,992,000 million in 2015. Even though revenues are increasing on a year to year bases, Ford common stocks prices have been falling and fluctuating since 2011. In 2011 common stock price was 18.97, this is the highest reported since in the last five years. In 2012 stock price reached 13.08, which is the lowest reported in the last five years. In the year 2015 Ford end with a common stock price of 16.74 as reported on the 10k report (Ford Motor Co, …show more content…

In 2015 Ford launched 16 new vehicles worldwide and have plans to launch 12 new vehicles in 2016 both under Ford and Lincoln brands. Ford also plans to invest 4.5 million in electrified products by 2020 and introduce new electric cars. Their three main objectives moving forward as a company is focusing on the One Ford plan making lives better, product excellence and innovation in all aspects of the company (Ford Motor Co, 2015). Ford major strengths are their research and develop capabilities, robust portfolio, and strong market (SWOT, 2017). While their weakness is having too many failed products and recalls, but it seems as if the company is trying to enhance and build a better efficient brand (SWOT,

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