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Floreville Curling Club Case Study

932 Words4 Pages

ACC-613-201 Sarah Bostic
Dr. Junwook Yoo Nathaniel Devers Anna Pomyatinskaya Angie Watts
Strategy Map of Objectives Objectives Measures
Profitability • Increase profits by improvements to operations and management thereof
• Increase profits by attracting new members and retaining all members
• Increase profits by improving record keeping so as to see if the goals and objectives are sustainable
• Increase profits by cutting costs with regards to facility updates • Obtain proper and superior management for The FCC with major focus on high profit areas
• Offer promotions and discounts to new enrollees or to multiple enrollees or long-term members
• Inception and maintain detailed regular records.
• Doing facility updates to the building and equipment

Customer Satisfaction • Improve the Customer Relationship Experience
• Increase the Number of New Memberships and Returned Members

• Consumer Surveys
• Focus Groups
• Total Sales from New Memberships
• Percentage of Returning Members
Internal …show more content…

Memberships have decreased over the last several years with the year 1989 totaling only 170 members and based on former members committee issues that consumers had revolved around the environment and culture of Florenceville Curling Club. By disrupting surveys and conducting focus groups, we will be able to improve the experience that members have and the likelihood of attracting new members through direct contact with target consumers. We must increase the number of new memberships and number of returning members in order to be sustainable. By tracking the number of sales from new members and percentage of returning members, we will be able to see how our well we are during for

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