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Free Range Foods Core Competencies

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Maintaining Eco-Friendly Operations Internationally
For Free Range Foods, superior organic dairy products and social responsibility have been the core competences of the organization since inception (Jones, 2013, p. 439). Free Range Foods is dedicated to maintaining its eco-friendly operations as part of its multidomestic strategy. Within France, the dairy industry is the “second-largest agrifood business, after meat” and is the third largest organic market in the world with annual sales of approximately $5.6B as of 2013 (http://www.maison-du-lait.com/; Cottingham, 2014, p. 20; http://www.lactalis.fr/english/groupe/valeurs/developpement.htm). Within the United Kingdom market, organic dairy products had total sales of approximately $824M or 30.2% of the total organic market segment as of 2013 (Cottingham, 2014, p. 6). This potential United Kingdom market share combined with the market share in France will give Free Range Foods the ability to tap into billions in additional market …show more content…

3; Jones, 2013, p. 442). Likewise, for Free Range Foods to gain access to the French and UK markets, it will need to identify and develop a network of organic dairy farmers within the region, which will provide the superior quality ingredients expected by Free Range Foods consumers as well as share knowledge of taste differentiation in the particular regions which may result in variations on the existing United States products (Jones, 2013, p. 442 & 443). In addition, Free Range Foods will need to identify and establish an organic food supplier network within both France and the United Kingdom who are dedicated to supporting Free Range Foods social responsibility vision (Jones, 2013, p. 442 &

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