Some factors that are important in addressing the dilemma that Frito Lay is facing would include the hold in the market by calculating the prices of the products, the use of good quality of ingredients so that the taste is valued by the customers, and then the good marketing strategy of the product that would increase the sales. The implementation for Frito Lay is that the marketing plays a huge role in selling or distributing the product. The expenses would increase for a good marketing strategy which would play an important role in the product. Three categories that have been proved to be valid are autocratic tactics, participative tactics, and tactics which would rely on the given culture of the organization (Lehner, J. (2004). The use of