Trader Joe’s owns 344 food stores in throughout the United States, and is strong example of how to gain the competitive advantage in a large market by embracing their unique approach. In 1967 Trader Joe’s opened their very first store in Southern California. [4] They had started as a convenience store chain called Pronto Markets back in 1958. In 1967 the original founder changed the company’s name to “Trader Joe’s” and opened its doors for the very first time in Pasadena, California. The company holds the upmost pride in the way they service their customers, as well as how they’ve always worked on bringing unusual goods to their wide variety of different customers.
Truett Cathy is the entrepreneur who is responsible for the opening of the magnificent company, Chick Fil A. He was born on March 14, 1921 to Lilla and Joseph Cathy in Atlanta, GA. Named after a great preacher, Cathy was born to a family of 4. His family was not quite well off. It was a time we know as the Great Depression so situations were tough!
While we often kid about Chick-Fil-A and how perfect the restaurant is, it’s hard to ignore just how glorious their food can be. Chick-Fil-A is top six favorite foods in Texas according to Fox news. Their success rate is very high due to the variety of food. This restaurant specializes in delicious and affordable food for anybody. It is a great restaurant to have a delicious meal for lunch or dinner, or even both without emptying our wallets.
Problem Definition After a slump in sales in 20 of The Coops stores, Chief Executive Officer of The Coop, Daryl Buckmeister must make a decision on whether to invest in market research and if so, how much money to spend and which programs to fund. His vice presidents McMichael and Wallace have offered two different proposals that voiced a need for more systematic market research to address quality and customer satisfaction issues. At the root of the problem is to determine the cause of sales decline (Appendix A SWOT Analysis): McMichael believed it was an operation problem- either customer service or food quality, while Wallace thought it was a problem in brand image and marketing activities, old fashioned and out of step with times. In addition, Buckmeister must decide on various other issues such as co-branding, sales promotions and product management.
The strategy recommended would match both external and internal fit that help Ice-Fili to increase its current market share (5%), maximise its long term profits and to achieve a sustainable competitive advantage. To dominate the Russian ice cream market and maintain its market leader position, it has to brand itself as the top historical Russian ice cream producer and strengthen its core product in the impulse segment. Due to little product differentiation, there is low brand loyalty for consumers. Ice-Fili could distinguish itself from creating high brand awareness via marketing and advertising.
Coulombe didn’t have a long term strategy in mind. According to the case study only after the arrival of John Shields TJ pursued the idea of expanding the markets and not playing the niche supermarket offering their tailored service in California. The previous sections already demonstrated how the internal resource, in this case the loyal customers insisted on the growth strategy and helped the management to open their eyes for better and more consistent strategies. The major stakeholders customers admired every opening of the New shop of TJ either creating fan pages and or by cueing for every newly opening
Giant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding
APPENDIX: Political: There are some political factors that are important to know while considering the performance of food chains like Arby’s. These factors can have an impact on Arby’s such as the health and safety rules provided by the government of the state/country in which the Arby’s division works. These rules can have a direct role in creating the strategies and approaches. Moreover, health-associated campaigns by the government have an impact on the food chains like Arby’s. Political factors also comprise of laws, activities and groups that impact and limit companies and individuals in a certain culture and society.
Some factors that are important in addressing the dilemma that Frito Lay is facing would include the hold in the market by calculating the prices of the products, the use of good quality of ingredients so that the taste is valued by the customers, and then the good marketing strategy of the product that would increase the sales. The implementation for Frito Lay is that the marketing plays a huge role in selling or distributing the product. The expenses would increase for a good marketing strategy which would play an important role in the product. Three categories that have been proved to be valid are autocratic tactics, participative tactics, and tactics which would rely on the given culture of the organization (Lehner, J. (2004). The use of
Employees in this part of the business should be aware of recent trends, concepts, and regulations that are to be upheld. Marketers are expected to be knowledgeable about many issues, especially those concerned with their work roles. The scenario reflects the incompetence of the firm’s marketing team. It is a problem that must be dealt with immediately to send a stern message to other employees. Chicken International Group, like any other food production establishment, is supposed to guarantee customers quality products.
- Naming Products/Buying Domains The first thing you are going to change is the title. Just think up something clever, it doesn't have to be perfect. There is a simple trick that you can use to name your products (and also use it when you buy domain names) to make it not only easy to remember, but also stick with people and make you somewhat unique. It is actually a branding technique that big companies use to create a more memorable brand for their products/business.
In order to achieve this, Taco Bell had attempted to geographic, demographic, as well as psychographic segmentation. However, the success of the processes was debatable. Taco bell’s has several actors in the microenvironment such as suppliers, Marketing intermediaries, competitors, publics, and customers. To begin with, the suppliers. Taco bell deals with one of the most important suppliers in the food industry which is Americana.
The survey will be applied to 100 randomly selected people from each of the municipalities studied and interview with the marketing manager of the franchise TACO BELL to learn marketing strategies implemented by the franchise internationally. The survey will be structured by 9 questions of closed type and multiple selections were used language easily understandable to the population under study to facilitate obtaining clear answers. This survey arrogates profile data about consumers as well as their tastes and preferences. In addition, an interview with the marketing manager of the franchise TACO BELL is held internationally structure with open and very specific questions which will produce qualitative data about the strategies applied by this franchise in the other countries where it has developed.
Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.
Usually, large organisations spend a lot of money in marketing activities and this assignment represents the business report of Afro-Caribbean restaurant consisting of marketing strategic options and marketing environment (Template, 2011). LO1.1: Marketing and the elements of marketing process. Marketing: A large number of theorists define marketing in diverse ways.
