Frontpoint: DIY Security System Based Out Of Tysons, VA.

Frontpoint is a DIY security system based out of Tysons, VA. We have been in business for 10 years. In terms of customer acquisitions, we are top 5 out of 13,000 companies in the same field. All our employees from our headquarters in Tysons VA. As we’ve grown in size, we’ve had to implement several new technological advancement to ensure that we can sustain our growth. Being an inside sales environment, we are talking with thousands of potential customers daily. We have a dialer system that allows us to automatically dial out to leads that have requested our information or for leads that call Frontpoint inbound. Frontpoint’s` success is determined by how well it converts those leads into sales. Over the past couple years, while Frontpoint has grown in size, their conversion rate has decreased. They continually generate additional leads, however, with increasing marketing cost, failure to

Therefore, it has failed to keep up with the strategic enhancements that can improve the business overall. One of the main problems that we want to solve as a business is the ability to route calls based on the skill sets of our Sales Consultants. In addition to this, we have different quality of leads which convert at different rates. Based on the skillset of Sales Agent, some close certain leads better than others. Therefore, it would be in Frontpoint’s best interest to route specific leads to specific Agents who can convert them at a higher rate. Frontpoint benefits from routing our leads to our best Sales Consultants because there is a higher probability that the call would turn into a sale. Our competition in the industry has made strides over the past several years, while we’ve lacked the ability to enhance our strategies. Failure to upgrade or replace the current dialer system will continue to negatively affect the organization’s ability to scale its growth and continue to compete with industry