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Devlift's 5 Common Mistakes On Facebook Advertising For Real Estate Agents

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You've spent the time and money to become a licensed real estate agent. Now you're in the frying pan but you have still yet to catch any leads. Started a Facebook page? Here is DevLift's 5 Common Mistakes on Facebook Advertising for Real Estate Agents.

Common Mistake #1: Broad Target Market The first thing you need to do as an agent is check and determine your target market. Your customers are not only going to be those looking to move. They are also going to be those that have external factors that will influence their decisions. Factors such as personal interests, past experiences, and other external factors.

Common Mistake #2: Advertising Campaign Tracking

As an agent, its important to keep track of how successful your campaigns are. Changes in any number of variables can have drastic changes in outcomes. Time of day, location, and economic …show more content…

The first is getting your content out there. The second is having your audience engaging with your content. You can post an image of a newly-listed property that is visually appealing. But, why not attach a question to that image and do a bit of market research at the same time? "New property for sale! Can you guess which Province its in? Contest ends on Friday, tours start Saturday". Then, be sure to continue engaging your audience by replying to their comments.

Common Mistake #4: Don't Become a Mystery-Poster

As you develop your Facebook page, you will find that your core audience will get to know you well. Yet, your biggest concern shouldn't be those that are already following you. Your biggest concern should be garnishing new followers. New followers are those that are most likely to be currently looking to become a home buyer or seller. Make sure that you provide information about who you are and your qualifications. In your posts, provide a link to a business web page, or a Facebook page introducing yourself.

Common Mistake #5: Lack of Visual

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