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GEICO Case Study Essay

632 Words3 Pages

Introduction
Government Employees Insurance Company (GEICO) prides itself of strong financial base, and this explains why it was named the Ward's 50 top group financially high-performing insurers for the 21st consecutive year. This award was based on the company’s outstanding consistency, safety, and performance (GEICO, 2014). However, the most effective way to foster growth in the modern world of insurance is through the use of innovative technologies, although their implementation can drain budgets and resources. The purpose of this needs assessment is to determine how GEICO can seamlessly implement innovative technologies as one of the leading insurance providers (Abraham, 2013).
Organizational Analysis
GEICO has grown tremendously, and currently it provides insurance covers to a wide range of customers. The company offers over 12 million auto insurance policies in force and growing, but the employees are often faced with the challenge of improving the experiences of their clients. This is basically an immediate area of focus for the company. Nonetheless, GEICO’s affiliate companies, such as GEICO Indemnity Company, GEICO Secure Insurance Company, GEICO General Insurance Company, GEICO Advantage Insurance Company, GEICO Casualty Company, and GEICO Choice Insurance Company, vouch for the company’s current financial strength …show more content…

Strong communication and computer skills are a prerequisite, although candidates with the relevant college degree or school diploma and stable job history can work at GEICO. However, inconsistencies like lack of focus on technology trends including collaboration platforms, mobility, and analysis of massive aggregates of both structured and unstructured data exist. This problem can be fixed by training the existing workforce on innovative techniques to address these discrepancies (Abraham,

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