One of my favorite advertisements recently was for Geico insurance. Geico has had numerous commercials and advertisements over the years but this particular ad is comical to me and I can actually relate to it. It first aired a couple of years ago but it has been on recently. It starts with a man and woman in a car talking while driving down the road. The conversation has to do with Geico saving you “15% more on car insurance.” They also pass a Geico billboard. At the end of their conversation, the woman says that “owls aren’t that wise.” The next scene is two owls talking at night in a tree. The female owl is explaining her plans of having lunch with a co-worker. The male owl keeps saying “who” every time she references her friend. The female …show more content…
The first time I saw that commercial my wife and I were in the living room watching TV together. I turned to her smiling at the end and she said that is exactly me. The same thing I say when she talks about her friends. Just like the poor owl I am supposed to remember someone I met months earlier. I still get a kick out of that commercial. Even now when she asks me about someone I say “who” and we both chuckle. Most of the time. Her patience is more limited than mine. That commercial made a lasting impression on both my wife and I. If I were looking for car insurance I would definitely remember “who” can save you “15% or more.” An advertisement I found offensive was an ad for Rocket Mortgage. While I didn’t find the add itself offensive, I was irritated by the delivery type and location of the advertisement. Newer gas pumps at gas stations have LCD monitors that allow media to be viewed while filling your vehicle with gasoline. After I swiped my credit card to begin the payment process to fill my truck, I waited to select debit or credit as my transaction choice. Both choices appeared and just to the right of the credit choice a “start” icon appeared. That’s where I was fooled. That was to start the commercial for Rocket Mortgage, not the gas pump. I