Overall, Gatorade has exemplified a successful business model that has evolved from its early beginnings to its current model. Not only does the company have popular and scientifically proven products, but it also has strong brand equity. Gatorade has loyal customers as they were on of the first companies to pioneer the sports drink industry. Their prices have remained reasonable, mostly because their costs have been steady over the years. Many coaches, athletes, parents, and athletic trainers recognize the value of product. It is clear that Gatorade’s long run success is mainly because of the quality of their products. Although advertising, commercials, public relations, celebrity endorsements, and sponsorships all add to the brand’s value,