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Lucozade Research Paper

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INTRODUCTION
In our current era, sports is increasingly being incorporated in daily routines of individuals of all ages. Sports requires an enormous amount of energy. Is it possible to replenish this lost energy? Ever since the beginning of athletic competition, competitors have searched for a ‘legal’ tool that has the potential to enhance athletic abilities (speed, stamina, muscular endurance/recovery). A very common legal aid utilized is ergogenic aids which are subdivided into physiological, psychological, nutritional, pharmacological and mechanical ergogenic aids. Nutritional ergogenic aids otherwise referred to as anabolic enhancers are commonly used by a variety of athletes to enhance physiological performance. Isotonic drinks are frequently …show more content…

One of the most ironic developments of ‘sports drinks’ occurred in the 20th century. A chemist named William Owen developed a glucose and water mixture called Lucozade in 1927, which was initially intended to serve as a source of energy for nauseous individuals. It wasn’t until the mid-1980s in which the manufacturer recognized that this glucose and water mixture had the potential to become much more than just a regular beverage for sick individuals. Lucozade was later publicized as a drink that could replenish lost energy with new industrialized flavors and the manufacturer started profiting …show more content…

Gatorade was first developed in 1960 by a small group of research physicians from the University of Florida with the goal of determining a method that could improve hydration and athletic performance of American football players during humid games. The researchers determined two reasons that contribute to fatigue during performance: A loss of body electrolytes from excessive sweating and depleted muscle carbohydrate stores. From this information, the researchers invented a carbohydrate-electrolyte drink specific for these players and successfully aided many teams in winning more games. The researchers named it “Gatorade” after the mascot of their university football team; the Florida Gators. Gatorade became one of the first isotonic sports drinks in the market. [1]
1.1.2) Sports Drinks and Physical Activity
Athletes have

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