Gender Stereotypes In O. P. Taylor's Toys

There has been a debate launched as of late on whether or not children’s toys should be separated into girl and boy sections or if it is only okay for girls to play with dolls, and for boys to play with toy soldiers. Daily, we see kids, parents, and people defying the traditional roles and expectations on gender related interests, and activities. But how much is too much? Should stores be free or stereotypical marketing and placing, or should the way toys are displayed remain the same? When one walks into O.P. Taylors toy store, they are probably in awe, whether adult or child, from the sheer amount of toys that one beholds when they cross the threshold. This store is somewhat of the real version of a child’s wildest dream when it comes to envisioning all the toys in the world at one place. There are toys stacked from floor to ceiling with ever brand, and kind imaginable. For the

For instance, the aisle of what would normally be thought of as “girl” toys the packaging was overall pink, sparkly, aimed at little girls. On the aisle that had the race cars the packaging was usually royal blue, or green, and any pictures depicted boys playing with the toys. Wal-Mart and O.P. Taylors both have similar placement strategies to a certain degree. Wal-Mart has separate aisles that are geared toward specific genders as well as a generic aisle with toddler toys and board games, puzzles, etc. O.P. Taylors certainly has a larger section of toys that could be appealing to both boys and girls, that have gender neutral packaging and/or, pictures that depicts boys and girls playing with said toys. The toys that are the most general would probably be the Play-Doh, and probably the board games because while there are sets that are more girl geared, or boy geared, the majority of these specific products look to be appealing to both