As CEO of General Motors, my main focus will be to increase the level of customer involvement and commitment. First, GM needs to start hosting customer/employee “think tanks” when designing new cars. This allows us to hear what is most desirable to buyers directly from their mouths, and allows us to cut out expensive, undesirable features. In addition, I will task IT with creating a “What Car is best for me?” app, in which customers answer different questions regarding their needs. Afterwards, the app assigns customers a specific GM car with features to meet their needs, price, and lists dealerships they can purchase it. We believe it will be cheap to design, but will increase sales by putting a tremendous product right at the consumer’s fingertips