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The Role Of A Chief Marketing Officer In Calumet Photographic, Inc.

457 Words2 Pages

Marketing is all around us. Advertisements, billboards, commercials online, on print, on television, and essentially everywhere. But behind the marketing comes the overseers and people who initiate market plans or products or services. Steve Sammons, our new VP of Marketing of Corban has experience in such matters and highlighted some insights to my understanding of marketing. One fact being that marketing managers are subject to four potential sources of conflict, such as: different motivations for change, revenue- generating versus cost- containing perspectives, different time horizons, and differing views on new service introduction. However, marketing can come with benefits such as: producing a good or service that could change someone’s life, audience analysis to better the product and its price range, innovation, and gaining customer trust and loyalty to keep them buying the products or services. …show more content…

He integrated all these concepts plus strategic management planning, marketing management process, market penetration, and designing into his title as a Global Chief Marketing Officer in Calumet Photographic, Inc. He used market managing management implementation, as well as; marketing ethics when he worked as a Chief Marketing Officer for Zondervan, a bible production company. Sammons used all these concepts listed into being a Chief Marketing Officer at Hawkeye Marketing Group, LLC a marketing consulting team that worked to provide marketing strategies for web, traditional media, and print products, as well at his current position as VP of

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