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Understand The Use Of Marketing For The Benefit Of Organisations Rather Than Businesses

2116 Words9 Pages

This assignment will analyse and answer the question of how to understand the use of marketing for the benefit of organisations rather than businesses.
The role of marketing can be important in the sense of helping businesses and organisations to highlight the need for detailed and well-based information about consumer needs, motivations, attitudes and actions. However, marketing is defined as a management process that is responsible for the identification and anticipation of customer needs, in order to attract and increase consumers with the ability to buy (CIM, 2009, p.2). Hence, marketing persuades customers to want the product that conforms to their desires, as well as improving brand recognition so that fulfilling their needs.
Businesses aim to maximise profit by offering a better range and staying competitive in the market in which they operate (for example, Tesco, ASDA, and Morrisons). However, some organisations are not looking to make profits as businesses do. Such as the NHS or charities are different from those of businesses. These types of organisation, aims to achieve common objectives or goals where people work together and agree to coordinate their activities in order make the best of it. Thus, marketing is an important tool that can be used for the …show more content…

Geographic segmentation is based on analysis of where the organisation’s targeted consumer lives. The organisation must understand and consider the variability of geographic needs and wants. This could be achieved by dividing the organisation into different geographical areas such as city, county, state, region, or international region. Alternatively, an organisation might focus on a particular geographic unit where they could alter their products, advertising and promotion to meet the consumer needs of this particular

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