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Home Depot Philosophy Paper

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Their philosophy of customer service – “whatever it takes” – means cultivating a relationship with customers rather than merely completing a transaction. As one of the CEO stated in article, “at the end of the day, we’re in the people business” (The Home Depot, 2016). I feel that Home Depot, does and it does not fit into the corporate level strategy. I see the low-price come out a little more in the marketing strategy. Marketing is broken down into what we consider the “4 P’s”, which are price, product, promotion, and place. “The emphasis on marketing most notably the notion of customers orientation continue to gain prominence and places a high level of importance on marketing the strategies that support the business strategies" (Parnell, …show more content…

They tend to market the majority of their supplies to a general contractor or repairman. Whatever they need when it comes to building supplies, Home Depot is sure to have. “Our store inventory consists of up to 40,000 different kinds of building materials, home improvement supplies, appliances and lawn and garden products for all of your project needs” (Stores, Products, and Services, 2016). To me this is where Home Depot is differentiated in the market. Consumers can order cabinets or window treatment special made to order from Home Depot. They have focus in the market of home …show more content…

Home Depot strives to maintain quality customer service. Based on the philosophy of customer service Home Depot succeeds by engaging their customers with relevant communication. Using the mobile devices and social media Home Depot can get feedback from their customers instantly. “Instant surveys can be used to find out, for example, what area of the store do customers spend most time in, are they gardeners, do they like to paint often, are they avid power tool users” (Zmuda, 2011). Home Depot also uses the electronic product marketing and social media to promotion their rebates and discounted prices. Consumer can sign up for text messages or email from Home Depot on their website to receive discounts. In the newspaper you will still see Home Depot ads. Lastly, is place, “a firm’s distribution strategy can vary across locations because of cultural, economic, or other considerations” (Parnell, 2014). “Home Depot has restructured its supply chain to integrate the experiences of online and in-store shopping” (Bond, J., 2015). “That restructuring included the development and deployment of a network of distribution centers for store replenishment and, more recently, direct-to-customer fulfillment” (Bond, 2015). Home Depot is in the process of setting up “direct fulfillment center (DFC), designed to support omni-channel capabilities like direct-to-consumer fulfillment and store pickup for online orders” (Bond,

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