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Generation Like Documentary

592 Words3 Pages

The documentary “Generation Like” opens American’s eyes to today’s youth’s problems concerning the internet. Technology has changed tremendously over the past fifteen years and today’s youth has changed with it. The morals and expectations of teens today has become different. Social media has transformed communication between people and made it easier for advertisers to reach a broad audience. As technology and ways to communicate change and improve our youth will be guinea pigs and test the waters. Along with social media, today’s youth has to conform to what is expected. I feel like teens need the reinforcement of being “liked” now in order to feel good about themselves. They could post anything on the internet as long as they think it will make them more popular and get the most “likes”. The values of Americans have changed, we feel the need to exploit ourselves in order to feel like we belong. For example, in the documentary, a girl named Ceili Lynch was obsessed with The Hunger Games and felt like she needed to prove to everyone that …show more content…

Social media has opened a gateway to free advertising for companies and a way for the “common” people to interact with “famous” people. In the documentary “Generation Like”, Douglas Rushkoff, writer and lecturer, claimed for every like on a company’s page equals more money for them. When one person likes or follows them, that person’s “followers” see it and there is a chance the “followers” will like and or follow that page as well. The advertisers and companies can talk back to their followers as well. They can see what their audience is posting and can gain insight on what the consumers want to see improved by the company or a new idea or promotion. This concept enlightens a brand new way to get more consumers on board with one’s

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ouglass Rushkoff’s documentary, “Generation Like (2014)” explores the connection between mighty corporations and the teenagers who are haste to promote what they “like” on social media. Similar to his documentary “Merchants of Cool (2001),” in which Rushkoff emphasize a hide and seek game between Music Television (MTV) and teenagers. Rushkoff talked to the youth and teens across the country about how their wish to identify with what is popular, by, for example, “liking” the Hunger Game film series Facebook page or retweeting messages from Trident’s brand can turn into profit for those companies. “Generation Like” purpose is to sheds light on the rapidly changing advertising and marketing industry and the phenomenon of teens being marketed to online — while sometimes, unknowingly becoming the marketers. Given the technical language used in the film, Rushkoff’s is directing his message to a youthful and mature audience in order to provide some enlightenment.

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Technology being a fairly recent addition to today’s society, its sub-unit social media has a profound effect on today’s youth more than we realize. Which, begs the question, has today’s youth become addicted to social media? Douglas Rushkoff, a professor of media studies at the New School University, in New York, director and writer of the television documentary, “Generation Like” (2014), agrees on the claim that today’s youth has become so profoundly infused in the world of social media that they do not comprehend the magnitude of how much it influences many aspects of their everyday lives and of their friends and family. On one hand, social media makes the younger generations feel empowered, but on the other, it shows the effects of how

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Katie Roiphe’s article, “The Language of Fakebook” asserts in the article that teens are addicted to standing out on social media. To begin, the authors of “My Darklyng” wrote their book with an idea of creating an imitation of a modern day teenagers on social media and made their character as seemingly dramatic and high pitched as the rest of the teens on Facebook. The author Katie Roiphe stated in the first section that, “They are in a perpetual high pitch of pleasure or a high pitch of crisis or sometimes just a high pitch of high pitch”(1). This shows that teens are always exaggerating on social media. For example, on Facebook many teens post and say phrases like “omggggggggg.”

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