George Nelson felt that designers must be "aware of the consequences of their actions on people and society and thus cultivate a broad base of knowledge and understanding." Nelson himself surely took after this standard. He was an early earthy person, one of the primary designers to appreciate new communication, innovation and an effective writer and educator. Maybe affected by his companion, Buckminster Fuller, Nelson's definitive objective as a designer seemed to be “to do much more with much less.”
What is design? Design is a process of critical thinking that searches for exquisite answers for the question: "How do I..." Good design joins a satisfying appearance, or frame, with ease of use, or capacity. Industrial or product design manages the advancement of useable objects—anything that we use in our day by day lives—going from the alarm clock that awakens us, to the work area we use at work or school, to the silverware we use at mealtimes. Everything is designed. Everything is design.
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Nelson alluded to his part at his private office as a "generalist," which means, Nelson and Company acknowledged commissions in the fields of architecture, interior design, product design, graphic design, and exhibition design. Nelson's household and office furniture designs, home accessories, and architectural projects, took after a methodical secluded approach; Nelson would build up a progression of exchangeable components that could be arranged to suit the buyer's monetary, spatial, and efficiency needs. Nelson's office designs, family room suites, and shelving systems were utilized or in light of an arrangement of center fixings that the client could blend and reconfigure anyway he or she preferred. This merging and cross-treatment of different orders was viewed as a characterizing normal for Nelson's design