The article about Raaja Nemani and Aaron Firestein discusses the story of their startup, BucketFeet, and how it came to be a multinational company. These two men had no idea how to run a manufacturing company, resulting in many unneccesary mistakes and risks that were taken. In the end, the fought through diversity and were able to be extremely successful. Along with this article, I found an additional podcast that discussed getting rid of luck. David Friedberg, the CEO of Climate Corporation, explains that in order to succeed, a business owner needs to eliminate the mindset of “luck,” instead being certain about decisions. Key Points • Starting a company is not easy and there is many unknowns o Example- Raaja and Aaron first order of shoes …show more content…
o This broaden their horizons to different demographics, enabling them to reach many more people Also this ensures that they will always be in their target market because the fans of the artists will be the ones buying as well as visiting BucketFeet to keep up to date with the latest