Ghost Movies And Social Media

355 Words2 Pages
Another type of horror movies was the Ghost movies. Andrew (2009) point out about how a low budget horror movie that cost $15,000 to produce like “Paranormal Activity” can be one of the most profitable movies of the year, the reason why this movie took place is that when the director made the trailer, he played a smart technique in which he mainly revealed the scariest scenes in the movie in order to build suspense and for the viewer to have visuals from the movie itself to support and encourage it. Not only did he do this but also he depended on social media as a source of advertisement to his movie so he didn’t waste a lot of money on TV commercials, he talked directly to his fans by using social media as a kind of marketing vehicle as well