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Globalization The Essentials Rhetorical Analysis

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Introduction

In the late 19th and early 20th century the partnerships of the world’s economies and cultures grew very quickly. This trend started to drop from the 1910s due to World Wars and the Cold War, but picked up again in the 1980s and 1990s [Ritzer, George (2011). Globalization: The Essentials. NY: John Wiley & Sons]. The migration and movement of people is also might be a feature of a globalization process. The Internet has a great impact on people's connections. Globalization doesn’t only mean trade and transactions, capital and investments movement, migration of people. In global environment the ability to communicate is a great challenge. The communication is an essential link between the interests parts that are involved in business process and operations. The negotiation has to be placed in the center of the international business process. Hollensen (Hollensen, S. (2008). Essential of Global Marketing, Pearson Education Limited, Harlow, Essex, England) thinks “the negotiation is a process in which two or more entities come together to discuss common and conflicting interests in order to reach an agreement of mutual benefit”. …show more content…

Edward T. Hall, a leading anthropologist, has analyzed the many ways in which people "talk" to one another without the use of words. According to Hall, communication, relationships, space and time are tools with which all human beings may transmit messages. For instance, Western cultures tend to be "low context" what means their interactions are explicit and formal. Most of the message is placed in the content of the communication, they mean exactly what they are saying. “Low context” culture emphasizes on time management, deadlines and punctuality. For them work and home life rigidly separated. Examples could be Scandinavian countries, Switzerland, North America and other countries with individualist

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